Xbox One S

Microsoft Xbox

We kicked off the Xbox 2016 E3 Press Briefing with the announcement video for their newest console, the Xbox One S. The latest (smaller) addition to the Xbox Family.

This is the second year we’ve created content and opened for Xbox’s E3 show, so we understand the need to create a huge impact at the most important gaming event of the year. A product launch of this scale and significance for the brand, involves a clear understanding of its users, alignment of all the teams involved, and an idea that communicates the key features that define the Xbox One S.

Over several weeks leading up to E3, Blind Creative Director (and gamer), Matthew Encina, worked seamlessly with our partners at Ayzenberg, and collaborated with the marketing and product ID teams at Microsoft Xbox. Together, we crafted a video that captured the elegance of the newly designed console and the robust features that make it an Xbox. Simply stated, “White is the new black. Smaller is better.”

The response from the live audience and the online community was amazing. Within the first 24 hours of it’s release, the video had tens of thousands of shares and likes, millions of views, and was covered by every major gaming and electronics blog. We’re so ecstatic that we could help the Xbox One S make such a huge splash at this year’s E3.

Credits

  • CLIENT

    Microsoft Xbox

  • AGENCY

    Ayzenberg

  • CREATIVES

    Craig McNary (Global Integrated Marketing, Microsoft Devices and Studios), Gary Goodman (Creative Director, Ayzenberg), Allen Bey (Creative Director, Ayzenberg)

  • PRODUCER

    Mehera Bey (Producer, Ayzenberg), Tara Cheitlin (Producer, Ayzenberg)

  • PRODUCTION COMPANY

    Blind

  • CREATIVE DIRECTOR

    Matthew Encina

  • DIRECTOR

    Matthew Encina

  • EXECUTIVE PRODUCER

    Scott Rothstein

  • POST PRODUCER

    Bridget Brennan

  • ART DIRECTOR

    Stanley Ng, Matthew Encina

  • DESIGNERS

    Brian Phan, Rachelle Moon, Ivan Cruz, Silvia Yom, Matthew Encina, Grace Lee, Benjamin Lopez

  • 2D ANIMATORS

    Marco Campobasso, Noah Rappaport, Stanley Ng, Ryan Kaplan, Calvin Prieto

  • 3D ANIMATORS

    Stanley Ng, Ryan Kaplan, Jensen Abler, Grace Lee, Juan Carlos Cuadra

  • LIGHTERS

    Ryan Kaplan, Jensen Abler, Grace Lee

  • STORYBOARD ARTIST

    Ben Kendall

  • SOFTWARE

    Illustrator, Photoshop, After Effects, Maya, C4d

  • EDITOR

    Stanley Ng, Parker Wilson

  • COLORIST

    Luis Silva