The Ultimate Fighter Live

FX

Blind Creative Director, Matthew Encina, teamed up with the creatives over at FX to develop the new look of The Ultimate Fighter Live. The challenge was to revitalize the perception of the sport as something that is raw, human, and authentic. The result is a graphic package that is direct and telling– the fighter is the octagon, all the way down to their DNA.

Credits

  • CLIENT

    FX

  • AGENCY

    FX Networks

  • CREATIVES

    Albert Romero, Amie Nguyen

  • CREATIVE DIRECTOR

    Matthew Encina

  • DIRECTOR

    Matthew Encina

  • EXECUTIVE PRODUCER

    David Kleinman

  • POST PRODUCER

    Tobin Kirk, Amy Knerl

  • DESIGNERS

    Belinda Rodrigez, Chris Oniell, Burak Ekin, Matthew Encina, Lin Wilde, Daniel Chang, Nadia Tzuo, Jae Yoo

  • 2D ANIMATORS

    Matthew Encina, Daniel Chang, Michael Relth, Ivan Cruz

  • 3D ANIMATORS

    Daniel Chang, Michael Relth, Ivan Cruz

  • COMPOSITORS

    Matthew Encina, Daniel Chang, Michael Relth, Ivan Cruz

  • ROTOSCOPE TRACKING

    Lin Wilde

  • SOFTWARE

    Photoshop, After Effects, C4d