Telling the mysterious origin stories of the Reuben Sandwich.

To announce the deli-favorite sandwich at Subway, Blind created an animated fly-through of the Reuben’s history. Because of its debatable origin, there was a lack of documented photos. So the team at Blind had to be resourceful. Led by creative director, Matthew Encina, the team created authentic-looking “historical” moments of the Reuben’s mysterious past.