The Most Powerful Energy Source

Southern Company

Working with our fine friends over at Tailfin Marketing, we created a series of TV spots for forward-thinking energy producer, Southern Company. These spots integrate people and energy, highlighting the notion that the most powerful energy source for the future is in our imagination and our ideas.

This project fully utilized the breadth of Blind’s talent and resources. Everything from design, shoot, post-production, to delivery was done here at Blind. Though there were many moving pieces to this project, we were able to guide our clients through this complex process and provide them with the creative muscle and flexibility needed to translate their idea into a successful TV campaign.

 

Credits

  • CLIENT

    Southern Company

  • AGENCY

    Tailfin Marketing

  • CREATIVES

    Chris Schlegel (Creative Director), Ashley McAlpin (Senior Art Director)

  • PRODUCER

    Heather Haley

  • CREATIVE DIRECTOR

    Matthew Encina

  • DIRECTOR

    Matthew Encina

  • EXECUTIVE PRODUCER

    Tobin Kirk

  • POST PRODUCER

    Scott Rothstein (Senior Producer), Nicole Wasserman (Head of Production)

  • DESIGNERS

    Ram Bhat, Ayla Kim, Jamie Van Wart (intern), Maggie Chiang (intern), Aly Tain (intern)

  • COMPOSITORS

    Ash Wagers, Andrew Hawryluk, Daniel Zhang

  • LINE PRODUCER

    Jon Chavez

  • DIRECTOR OF PHOTOGRAPHY

    Andrew Truong

  • WARDROBE

    Rachel Jarvis, Paige Thomas (Wardrobe Assistant)

  • HAIR MAKEUP

    Mila Grass

  • EDITOR

    Andrew Truong