Blind Director Tom Koh is helping ramp up the second season of the Steven Spielberg produced Showtime hit series “United States of Tara” with a :55 promo that cleverly portrays the multiple personality disorder of main character Tara Gregson (Emmy Award-winner Toni Collette).
Blind tapped into its own multiple personalities to produce the spot in a tight timeframe, handling all production, editorial and post/FX to create a flawless and riveting combination of live action and CG. Koh served as director for all live action and creative directed the entire post/FX process.
Koh worked closely with the creatives at Showtime to flesh out the cube concept, a metaphor for Tara’s own compartmentalization of her different personalities. “Showtime came to us with this idea and we figured out how to provide the concept with a story and bring it alive through animation,” noted Koh. “We designed each virtual interior and mapped out the animation of the spot, working closely with the network creatives to ensure that we were all heading toward the same vision.”