Moe’s Southwest Grill

Moe's

Moe’s culture is all about fun – live, laugh and be-yourself kind of fun. Each of these spots, shot on location in Atlanta, feature a unique Moe’s customer and fun playful animations that give a peek into what makes their lives interesting.

By connecting the uniqueness of the Moe’s customers to the originality of each customized menu item, these spots both inform new customers about the brand experience and highlight the fun, energetic and happening place that is Moe’s Southwest Grill.

Welcome to Moe’s!

Concept Art

Frame3_LW

Moes_Design_F2

Moes_Design_F9

3d Modelling

Look_Process

3dModel_Matching_for_Animation

Animation Rigging

Behind the Scenes

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Credits

  • CLIENT

    Moe's

  • AGENCY

    Focus Brands

  • CREATIVES

    Ben Lee, Jon Gordon, Brandon Friedman

  • PRODUCER

    Sandy M. Tyler

  • PRODUCTION COMPANY

    Blind

  • CREATIVE DIRECTOR

    Erik Buth

  • DIRECTOR

    Erik Buth

  • EXECUTIVE PRODUCER

    David Kleinman

  • POST PRODUCER

    Tobin Kirk

  • ART DIRECTOR

    Lawrence Wyatt

  • DESIGNERS

    Lawrence Wyatt, Jae Yoo, Belinda Rodriguez, Sara Shin

  • 2D ANIMATORS

    Thomas Horne & Vinicius Naldi

  • 3D ANIMATORS

    Micheal Tavarez, Shih Yi Hsuan (Skazami), Matthew Steidl, & Chris ONeill

  • MODELERS

    Jae Kyung Ahn & Shih Yi Hsuan (Skazami)

  • COMPOSITORS

    Micheal Tavarez & Thomas Horne

  • ROTOSCOPE TRACKING

    Owen Hammer, Mike Tavarez, & Boundary VFX

  • EFFECTS ARTIST

    Lin Wilde

  • STORYBOARD ARTIST

    Vincent Lucido

  • ILLUSTRATOR

    J.A.W. Cooper

  • LINE PRODUCER

    John Gomez

  • DIRECTOR OF PHOTOGRAPHY

    Andrew Turman - live action / Jerry Simpson - food

  • FIRST ASSISTANT DIRECTOR

    Devaughn Hughson

  • WARDROBE

    Renee Brown

  • TELECINE

    Company 3 Atlanta

  • SOFTWARE

    Illustrator, Photoshop, After Effects, Maya, 3DS Max, Final Cut, Flame

  • EDITOR

    Sean U'Ren