Ink pools that turn into hot girls dancing and skulls flying across screen. That was the cool concept that director Robert Hales conceived for this video.
There are 2 versions of this video? the official one that we created that won MTv’s VMA “Best Rock Video” and the unofficial version. You see, after nearly completing this video with another company, Robert Hales had second thoughts. We wasn’t entirely happy with the results. He gave us a call and asked us to make it better. Okay, so we weren’t his first choice, but we got over it. 2 weeks later and a few sleepless nights, we rebuilt the entire video and put a little Blind love into it adding nuanced animation in the flames, feathers and flowers.