So what’s it like when you can no longer feel? What happens when sadness, anger and joy give way to apathy?
The tragic character in our latest music video for alt-rock band, The Raveonettes’, demonstrate the consequences of denying your emotions. A man’s unexpressed agony at the loss of his lover incites a chain reaction of inner chaos and turmoil that a female character, the representation of his inner self, unsuccessfully attempts to quell. His broken heart is turned to stone.
The video, set in a fantastic illustrated world, portrays the epic journey of a heartbroken man rambling across a unique and beautifully stylized landscape – a subtle blend of Pop Surrealism and Victorian/Steampunk aesthetic.
We created distinct looks to differentiate the two worlds of the complex story – a dark, gritty exterior world that the man physically travels across, and an inner world that’s stark, ethereal and luminous that slowly disintegrates, acting as a physical manifestation of emotional events and symbolizing the chaos wrecked by the denial of his pain.
After a month long endeavor with many sleep deprived sessions, the Blind team, led by ECD/Director Chris Do, delivered the project for the world premiere on the Vevo network. As a labor of love, it’s hard to say when it’s really done. Don’t be surprised to see updated versions of the video on our site. Check back for more…
Updated 10/29/10: Finally found time to fix and color correct a few things that were bugging us about the video. You can also view more storyboards for the video on our Flickr Photostream and the HD video on Vimeo.
Read Brian Gossett’s interview on Motionographer.