So what’s it like when you can no longer feel? What happens when sadness, anger and joy give way to apathy?
The tragic character in our latest music video for alt-rock band, The Raveonettes’, demonstrate the consequences of denying your emotions. A man’s unexpressed agony at the loss of his lover incites a chain reaction of inner chaos and turmoil that a female character, the representation of his inner self, unsuccessfully attempts to quell. His broken heart is turned to stone.
The video, set in a fantastic illustrated world, portrays the epic journey of a heartbroken man rambling across a unique and beautifully stylized landscape – a subtle blend of Pop Surrealism and Victorian/Steampunk aesthetic.
We created distinct looks to differentiate the two worlds of the complex story – a dark, gritty exterior world that the man physically travels across, and an inner world that’s stark, ethereal and luminous that slowly disintegrates, acting as a physical manifestation of emotional events and symbolizing the chaos wrecked by the denial of his pain.
After a month long endeavor with many sleep deprived sessions, the Blind team, led by ECD/Director Chris Do, delivered the project for the world premiere on the Vevo network. As a labor of love, it’s hard to say when it’s really done. Don’t be surprised to see updated versions of the video on our site. Check back for more…
Updated 10/29/10: Finally found time to fix and color correct a few things that were bugging us about the video. You can also view more storyboards for the video on our Flickr Photostream and the HD video on Vimeo.