Sapphire

GenArts

We are living in the age of video – the most powerful way to reach a broad audience. How this for a factoid? More than 2 billion videos are viewed each day making video the fastest growing form of communication.

Fortunately, our friends at GenArts™ just so happen to make some of the most amazing tools for content creators, a dizzying array of high quality effects– which is why we were eager to roll up our sleeves and help produce these videos.

In addition to handling all the information graphics, editorial, voice over and music, the team at Blind got an opportunity to contribute to the writing & marketing strategy behind the videos.

With these videos completed, Blind is continuing to work on the branding of the Sapphire™ family of products. Update: Branding work is completed and can be seen here.

Credits

  • CLIENT

    GenArts

  • AGENCY

    GenArts

  • CREATIVES

    Meredith Hanrahan (Marketing Director)

  • PRODUCTION COMPANY

    Blind, Inc.

  • CREATIVE DIRECTOR

    Chris Do

  • DIRECTOR

    Chris Do

  • EXECUTIVE PRODUCER

    Dave Kleinman

  • POST PRODUCER

    Tobin Kirk

  • ART DIRECTOR

    Lawrence Wyatt

  • DESIGNERS

    Sara Shin, Chris Do, Michael Ko

  • 2D ANIMATORS

    David Bauer, Michael Ko, Joe Todoran

  • 3D ANIMATORS

    Michael Ko

  • SOFTWARE

    Photoshop, After Effects, Maya

  • EDITOR

    Sean U'ren