Core Financial Partners™ is a Venice based financial advisory company headed by John Koudsi. They specialize in helping small to medium sized businesses reduce their tax burden and generate more personal wealth.
Having decided to leave Ameriprise™, a division of American Express, John was in need of a new brand and identity. He tapped into Blind’s broad set of services including: strategy, naming, copy writing and of course graphic design. After pinpointing key values and brand traits, the team, led by Executive Creative Director, Chris Do, explored a number of visual solutions, resulting in a clean and simple mark.
“John wanted to give his clients more personal service and creative options that he didn’t feel he could do under a large financial institution. As a result, he wanted to take his brand in a completely different direction. The brand needed to feel fresh, personal and innovative.”