Coldplay’s “Ink” is an interactive story about a lost traveler who journeys to the ends of the world in hopes of finding his lost love.
Viewers explore beautifully animated environments by making real-time choices throughout the video. With over 300 possible paths to take, each experience-altering decision changes the how the story unfolds.
Blind directed, wrote, and animated this visual spectacle for Coldplay’s fourth single taken from their worldwide number one album, “Ghost Stories.” The experience was published on Coldplay’s website.
Click here to watch the fully interactive experience on Eko.