Over a 5 month period, director Matthew Encina and a dedicated team of designers, illustrators, animators and producers, created 6 unique animations using a combination of 2d, 3d, and cel-animated techniques.
The development of each conundrum started off with an open exploration of sketches, where we let our imagination run wild.
Lead illustrator, JAW Cooper states, ”I found the storyboarding phase the most enjoyable part of the experience because we were so encouraged to explore and experiment with different ways of visually interpreting the conundrums; the stage of endless possibilities.”
After we were happy with the loose ideas, Cooper sketched out the sequence as a thorough storyboard.
Cooper and the design team then began the creation of the characters and elements.
Simultaneously, the animators created an animatic that mapped out the timing of key moments. With timing and elements locked, the animation team rigged and animated our characters in After Effects and Cinema 4d.