With offices in 7 different cities including Los Angeles, San Francisco, New York, and Detroit, managing an operation of this size, for Beast President Valerie Petrusson, is anything but easy.
Empathetic to her constant juggling of sales, relationships and operational challenges, Blind took on the task of revamping the Beast site to ensure a smooth and painless process.
“Our initial involvement was in giving the Beast brand a complete overhaul from the previous identity. This included a new logo, business card, letterhead and promotional items. The challenge was to retain some of the original Beast DNA which had previously featured an engraved lion, reminiscent of something that would appear on a coat of arms,” remarked Blind founder and chief strategist, Chris Do. “How could this be updated, simplified and more in keeping with the times?” he added. This is where a relationship spanning almost 2 decades, built on mutual trust and respect, comes in handy.
In a few short months, Blind was able to design, build and launch an elegant and responsive site, with a completely new identity system.
