Delight users. Sell tickets. Create community.
Anime Expo is the largest anime and manga convention in North America. Hundreds of thousands of fans flock to the event hosted at the Los Angeles Convention Center. Apart from the convention itself, the Anime Expo website serves as the main touchpoint and information thoroughfare for fans year round.
The leadership team at Anime Expo were driven to refresh the site design, align the website to the new brand identity that Blind crafted, and to improve the way their users find and discover information about the event.