Back in 2002, we created the main titles for Terry Rietta’s short film, Crank Calls. Early last year, we had created a short film with our friends at Ancestry.com to commemorate the 100th anniversary of the U.S. Civil War. Little did we know Ancestry.com had recently crossed paths with Terry to begin work on a new campaign of commercial spots. And when their discussion led to the need for design and animation in the project, guess who came to their minds?
We’ve become believers in fate.
With director Terry Rietta at the helm with the live action shoot, we handled the design, post-work and animation for a campaign of five spots for Ancestry.com’s U.S. and Australian markets.