Obsessed fans. Celebrated communities. Deep brand history.
Anime Expo is an explosive, four-day event celebrating Japanese entertainment and pop culture. AX is attended by hundreds of thousands of fan(atic)s every year, many of which dedicate weeks to preparing and networking. The result? A passionate obsessed community, sharing a singular, incredible experience.
Blind’s mission? Help Anime Expo become the brand it deserves, increase ticket sales and brand recognition, and open new streams of revenue–all without alienating millions of current brand champions.
Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from badge design to online experience and everything in between.
Clarify the brand’s positioning and the customers they serve.
Blind helped Anime Expo focus their brand and marketing strategy. This led to growth in ticket and merchandise sales, and brought in a new market of virtual attendees.