Sweet ‘N Low | AICP 2013 Shortlist

Group Creative Director Erik Buth’s spot “The Sweeter the Better” for Sweet ‘N Low has been shortlisted in the Design Category for this year’s AICP Awards! Erik and Blind teamed up with New York based agency Ammirati to build 11 mini-worlds entirely made-up of paper to help Sweet ‘N Low in their branding refresh. Photographs of the miniature paper sets have also been used for their website, web banner ads and print ads in addition to the :15 second spot.

To view the spot on the AICP site and to view the other contenders, follow this link.

See how Blind took this project from concept to completion here.

Congrats Everyone! Good Luck!