SPJA Selects Blind as Agency of Record

The Society for the Promotion of Japanese Animation (SPJA), has chosen Blind as the creative agency of record for all of its brands including SPJA, Anime Expo, and Project Anime. Blind will be responsible for: brand strategy, traditional and digital marketing, identity refresh, naming, copywriting, web design and development, social content strategy, sales decks, one-sheets, creative consultation and merchandising.

“The partnership just felt natural. Blind has a unique way to understand our style, passion, and eccentricity as a company and embody that essence to what we wanted to achieve. With the body of work Blind has done over the last couple decades, we knew they were the right fit to help elevate our brand,” said Mark Manansala, CEO of SPJA.

SPJA is an organization that works to promote the arts that are related to Japanese Animation and the culture that surrounds it. SPJA’s most well-known brand, Anime Expo, is the biggest anime convention in North America. Attracting over a hundred thousand cosplayers, exhibitors, and fanatics to the Los Angeles Convention Center every year.

Blind Founder and Chief Strategist, Chris Do states, “Working with the SPJA marks a significant milestone for Blind as we continue our evolution as a brand strategy design consultancy. We can offer our clients high-level strategic thinking coupled with unmatched design and digital execution. This creates an incredibly intimate collaboration with SPJA CEO, Mark Manansala. It’s not unusual that I will get multiple calls a day to discuss everything from sales decks to merchandising needs. Frankly, when we’re involved this deeply, I wouldn’t have it any other way.”

Blind recently expanded its digital marketing offerings and has built up its team to serve the needs of growing brands like SPJA. The first initiative on deck is developing the brand strategy and marketing campaigns for Anime Expo 2017, happening July 1st-4th.


Blind is a Brand Strategy Design Consultancy. We help businesses grow, launch products, and build enduring relationships with their communities.