Fridge-A-Thon 3

SRP

To save on your energy bill – and avoid an uprising of sentient, power-thirsty retro-refrigerators – Arizona energy company SRP created a recycling program that earns you a cool $50 buckaroos to unplug and turn in your old, clunky fridge.

To make this faux-trailer, Blind teamed up with the wonderful folks at Cramer-Krasselt, AZ. Together they forged a campy and adventurous story of a refrigerator army lumbering through the desert plains. A perfect tribute to this over-the-top occasion

Credits

  • CLIENT

    SRP

  • AGENCY

    Cramer-Krasselt

  • CREATIVES

    Ian Barry (ECD), John Zapf (CW), Shawn Miller (AD)

  • PRODUCER

    Heather Candelaria

  • PRODUCTION COMPANY

    Blind

  • CREATIVE DIRECTOR

    Greg Gunn

  • EXECUTIVE PRODUCER

    Tobin Kirk

  • POST PRODUCER

    Scott Rothstein

  • DESIGNERS

    Kenneth Kegley

  • 3D ANIMATORS

    Kimberly Park

  • MODELERS

    Julia Wright

  • COMPOSITORS

    Gabriel Valente

  • STORYBOARD ARTIST

    Ansen Jew

  • SOFTWARE

    Photoshop, After Effects, Maya

  • MUSIC

    Matt Cornwell (Composer) for Big U Music Phoenix, AZ

  • SOUND DESIGN

    Sam Esparza for Big U Music, Phoenix, AZ