What does it feel like to instantly win $1 million dollars?

We teamed up with Cactus to create two :15 second spots for the Colorado Lottery. The challenge: capture the feeling of intense anticipation.

“Pulse,” a live-action driven spot, put the viewer in the shoes of a hopeful player. Armed with a RED Epic and macro lens, we captured all the extreme scratcher action in slow-motion on our stage.

“Butterflies,” is a visual analogy of the idiom, butterflies in your stomach. Using projection mapping techniques and C4D’s Mograph, we were able to create a flurry of animated butterflies swarming the screen.