Playing It Forward

Sony

PLAYING IT FORWARD is a unique web series that focuses on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars.

To capture the grassroots spirit of the show, we created a thorough branding package around the concept of “the cycle of good.” Uniting artists and the community together, PLAYING IT FORWARD builds a positive cycle of giving back to music education and arts in a very unexpected way.

Watch the series here.

Blind developed the brand identity system and guidelines including: logo design, typography, color palette, art direction of photography, print and web applications, and a comprehensive online-broadcast package.

Credits

  • CLIENT

    Sony

  • AGENCY

    Sony Pictures Television, Crackle

  • CREATIVES

    Jake Munsey

  • CREATIVE DIRECTOR

    Matthew Encina

  • EXECUTIVE PRODUCER

    Tobin Kirk

  • POST PRODUCER

    Bridget Carroll, Amy Knerl

  • ART DIRECTOR

    Ann Kim

  • DESIGNERS

    Ann Kim, Sara Shin, Aaron Bjork, Rodrigo Stipkovic, Shawn Kim, Sang Chung

  • 2D ANIMATORS

    Chris Meyer, Peter Jay Lee, Rodrigo Stipkovic

  • SOFTWARE

    Illustrator, Photoshop, After Effects