Our new friends at Chicago based agency McGarryBowen, came to us with an exciting project to design and direct the promotional tag to accompany new commercial spots for Kraft Lunchables. It was our challenge to help promote a contest in which some lucky kids would win an epic trip across America.
The creative direction of the project provided an opportunity for us to take a break away from the box, to roll up our sleeves and get our hands dirty with a complete practical stop-motion production. From sculpting paper clay to rigging puppets, each scene was hand constructed as miniature sets which we shot on table-top with our 5d. Paired with a talent shoot on our sound stage, we were able to transport our amazing talent Riley through a fantastic adventure across some of our nation’s Great American landmarks.