What do you want your numbers to add up to?
Blind breathes life into the financial pages, navigating investors through uncertain terrain in a new campaign for OppenheimerFunds, out of Euro RSCG, New York. The Blind team produced, designed, directed and edited the integrated campaign that includes three spots, “Escalator,” “Balloon,” and “Train,” as well as print, web banners and a micro-site. The inventive, VFX-heavy spots feature investors thoughtfully navigating a world plucked right from the earnings pages of The Wall Street Journal: stock ticker-covered trains, pie chart-shaped balloons and jagged, graphical peaks; symbolically illustrating how OppenheimerFunds brings clarity to daunting financial landscapes.
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Blind Joins The Journey With Crispin’s “Whopper Virgins” Campaign
Back home in Santa Monica, California, Blind collaborated with the traveling Crispin team to create the end mnemonic and graphics to promote the “Whopper Virgins” online campaign. The spots launched in November 2008 and the online documentary can be seen at whoppervirgins.com.
Want to know what’s on Chris Do’s mind?
Create Awards
Best of Category: TV Commercials
Russell Athletics, “Fourth and Inches” :30
Erik Buth, director
Silver, Advertising/Art Direction: Commercials, TV: Over :30
Russell Athletics, “Fourth and Inches”
Erik Buth, director
Silver, Advertising/Art Direction: Commercials, Cinema
Newport Beach Film Festival, “Where Movies Come From”
Tom Koh, director
Silver, Film & Video: Production/Post Production, Music Videos
“Black & White”
Chris Do, director
Gold, Motion Graphics: Elements of Motion, Use of Animation
Cellular South, “Bus Club”
Vanessa Marzaroli, director
Silver, Motion Graphics: Elements of Motion, Use of Animation
Newport Beach Film Festival, “Where Movies Come From”
Tom Koh, director
Silver, Motion Graphics: Elements of Motion, Use of Animation
Kyocera, “Butterflies”
Erik Buth, director
Congratulations to all!
Fit is Go!
Dunkin’ Coffee
Better Place
To learn more about the Better Place plan, check out the Wired magazine cover story this month, or to get directly involved in the ongoing effort to help people live free from oil, visit the web site at: http://www.betterplace.com/.
Ride Ready
Symbicort
Early this year Creative Director Tom Koh teamed up with our NY office to launch a fresh new brand spot for Astra Zeneca’s pharmaceutical product, Symbicort. It being the products first broadcast ad campaign, the expectation was for these spots to not only establish a memorable image for the brand but to set them apart from the competition. Expanding on the existing brand element of the human silhouette, Blind created a world rich with color and dimension to bring the spot to life.
Where Movies Come From
Where do movies come from?The Newport Beach Film Festival is back, bringing together a diverse selection of films from all over the globe. Creative Director Tom Koh and the Blind team jumped in for a third year to direct, design and animate the commercial to promote the festival. This years spot focuses on what happens when you dim the lights on a filmmaker and an idea.